One of the most frequently questions ask of us is, "Do you do websites?" Yeah, but a website without consideration of Search Engine Results is one of the best ways to waste your small business's money. Being "on the Internet" is useless unless it also means your small business can be found on Google, Yahoo!, or Bing.
Consider your own habits when searching for a product or service. How often do you start an effort by knowing and typing "this-is-the-site-selling-what-i-want.com." And if you don't do this, chances are your would-be customers aren't either. So where do your clients start? At the Search Engines. And if you're not on the Search Engine Results Pages (SERPs) then you're customers aren't finding you.
If you want to be on those SERP's, your website needs to be chock-full-o-content and one of the easiest ways to achieve this is to use a blog, or even better, a Content Mangement System (CMS). Both facilitate quick and easy additions to your website and one thing the experts know is Google LOVES fresh content. The newer, the better. It's called NEWs for a reason. Old stale content on your website is like your customers using last month's newpaper to get last week's weather.
So to put it bluntly, web hosting companies are a dime a dozen and offer your company little value if not being actively managed. You can find web hosting for under $5/month but you'll be getting nothing more than what you spend. Web-Kong recommends and offers Manged Web Presense Hosting using a CMS to provide the means for you to make updates to your small business website- they key to being found on Google. Using this managed Internet presense will maximize your ability to be found by customers when searching on Google. Your compeition will wonder how your small business is so effectively garnishing new business. If your small business is looking to compete at the Olympic level then a Managed Web Presense is a must.
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